Work

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Year: 2001

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.65.1.44.18130

Authors: Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Institutions: Dartmouth College, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2174214635

FWCI: 34.61

Cites: 81

Cited by: 185

Related to: 10