Work

Understanding premium private labels: A consumer categorisation approach

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.10.008

Authors: Magda Nenycz-Thiel, Jenni Romaniuk

Institution: University of South Australia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2174587337

FWCI: 7.457

Cites: 56

Cited by: 48

Related to: 10