Work

Brand Familiarity and Advertising Repetition Effects

Year: 2003

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/376800

Authors: Margaret C. Campbell, Kevin Lane Keller

Institutions: University of Colorado Boulder, University of Colorado System, Dartmouth College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2174722713

FWCI: 17.55

Cites: 43

Cited by: 903

Related to: 10