Work

The Value Relevance of Brand Attitude in High-Technology Markets

Year: 2001

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.4.485.18905

Authors: David A. Aaker, Robert Jacobson

Institutions: University of California, Berkeley, University of Washington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2175043777

FWCI: 22.11

Cites: 30

Cited by: 368

Related to: 10