Work

What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response

Year: 2001

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.3.336.18871

Authors: Mark R. Forehand, Rohit Deshpandé

Institutions: University of Washington, Harvard University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2175044829

FWCI: 18.95

Cites: 37

Cited by: 362

Related to: 10