Work

Grundkonzeption des Marketing

Year: 1995

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-97616-2_2

Author: Wulff Plinke

Institution: Humboldt-Universität zu Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2175312744

FWCI: 2.092

Cites: 29

Cited by: 8

Related to: 10