Work

Processing different degrees of logo change

Year: 2015

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2014-0127

Authors: Bo van Grinsven, Enny Das

Institutions: Vrije Universiteit Amsterdam, Radboud University Nijmegen, Center for Language Studies

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2175409065

FWCI: 0.827

Cites: 50

Cited by: 20

Related to: 10