Work

Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions

Year: 2006

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2006.10639229

Authors: Cheris W. C. Chow, Chung-Leung Luk

Institution: City University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2175518082

FWCI: 4.679

Cites: 39

Cited by: 67

Related to: 10