Work

A Direct Approach to Predicting Discretized Response in Target Marketing

Year: 2004

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.41.1.73.25081

Authors: Anand Bodapati, Sachin Gupta

Institutions: University of California, Los Angeles, Cornell University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2176208855

FWCI: 7.422

Cites: 28

Cited by: 26

Related to: 10