Work

Product Placement in Old and New Media: Examining the Evidence for Concern

Year: 2015

Type: article

Source: Journal of Business Ethics

DOI: 10.1007/s10551-015-2955-z

Authors: Lynne Eagle, Stephan Dahl

Institutions: James Cook University, University of Hull

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2176727293

FWCI: 4.142

Cites: 124

Cited by: 58

Related to: 10