Work

Attention, emotions and cause-related marketing effectiveness

Year: 2015

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2014-0543

Authors: João Guerreiro, Paulo Rita, Duarte Trigueiros

Institutions: Iscte – Instituto Universitário de Lisboa, Unidade de Investigação em Desenvolvimento Empresarial, University of Macau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2177347696

FWCI: 11.6

Cites: 83

Cited by: 121

Related to: 10