Work

The impact of private labels on consumer store loyalty: An integrative perspective

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.10.003

Authors: Rita Coelho do Vale, Pedro Verga Matos, Jorge Caiado

Institutions: Universidade Católica Portuguesa, University of Lisbon, ISEG - Instituto Superior de Economia e Gestão

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Ministerio de Economía y Competitividad, Fundação para a Ciência e a Tecnologia

OpenAlex ID: W2177481128

FWCI: 14.08

Cites: 60

Cited by: 60

Related to: 10