Work

Exploring the impact of packaging interactions on quality of life among older consumers

Year: 2016

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2015.1123758

Authors: Nicholas Ford, Paul Trott, Christopher Simms

Institution: University of Portsmouth

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2178579798

FWCI: 9.02

Cites: 171

Cited by: 37

Related to: 10