Work

Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?

Year: 2011

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.19.2.45

Authors: Eva M. Oberecker, Adamantios Diamantopoulos

Institution: University of Vienna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2179027713

FWCI: 19.48

Cites: 145

Cited by: 216

Related to: 10