Work

Determinants of Country-of-Origin Evaluations

Year: 2000

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/314311

Authors: Zeynep Gürhan-Canli, Durairaj Maheswaran

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2180112552

FWCI: 16.2

Cites: 28

Cited by: 322

Related to: 10