Work

When will price increases associated with company donations to charity be perceived as fair?

Year: 2015

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-015-0454-5

Authors: Nicole Koschate-Fischer, Isabel V. Huber, Wayne D. Hoyer

Institutions: Friedrich-Alexander-Universität Erlangen-Nürnberg, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2180450193

FWCI: 9.114

Cites: 61

Cited by: 104

Related to: 10