Work

Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

Year: 2006

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/510227

Authors: Alokparna Basu Monga, Deborah Roedder John

Institution: The University of Texas at San Antonio

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2181024682

FWCI: 29.24

Cites: 22

Cited by: 399

Related to: 10