Work

Intention to Visit Green Hotel in Malaysia: The Impact of Personal Traits and Marketing Strategy

Year: 2014

Type: article

Study design: Observational Study

Authors: Zam Zuriyati Mohamad, Tengku Rahimah, Tengku Arifin, Azni Suhaily Samsuri

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2181549965

FWCI: 3.199

Cites: 39

Cited by: 26

Related to: 10