Work

Is that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain

Year: 2009

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.74.1.34

Authors: Ritesh Saini, Raghunath Singh Rao, Ashwani Monga

Institutions: The University of Texas at Arlington, The University of Texas at Austin, University of South Carolina

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979926853

FWCI: 7.085

Cites: 48

Cited by: 59

Related to: 10