Work

Mediation Effect of Product Quality Attributes on the Relationship Between Effectiveness Comparative Advertising Toward Brand Loyalty (case Study of Ad Extra Joss Energy)

Year: 2010

Type: article

Study design: Observational Study

Authors: Ansori Wibowo, Arif Wibowo

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2181689988

FWCI:

Cites: 35

Cited by:

Related to: 10