Work

Retail Brand Equity and Consumer Learning 1

Year: 2007

Type: article

Authors: Lei K. Wang, Eric T. Anderson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2181796526

FWCI:

Cites: 32

Cited by:

Related to: 10