Work

Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience

Year: 2016

Type: article

Source: International Journal of Indian Culture and Business Management

DOI: 10.1504/ijicbm.2016.078043

Authors: N.A. Abhishek, Piyush Kumar Sinha

Institution: Indian Institute of Management Ahmedabad

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2479841928

FWCI:

Cites: 28

Cited by: 1

Related to: 10