Work

Customer Relationship Investments, Value to the Customer, and Value to the Firm: Integrating Attributes and Benefits

Year: 2009

Type: article

Authors: Stephen W. Wang, Chiung‐Ju Liang, Kishwar Joonas

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182225815

FWCI:

Cites: 77

Cited by: 5

Related to: 10