Work

The Impact of Host Country Culture on New Brand Performance

Year: 2013

Type: article

Authors: Sara Aghaeian, Fauziah Ahmad, Sakineh Rezaei

Institution: University of Technology Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182251416

FWCI:

Cites: 25

Cited by: 1

Related to: 10