Work

The effects of cause and donation size of cause-related marketing program on consumers' intention to buy

Year: 2011

Type: article

Author: J. F. Kennedya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182456227

FWCI:

Cites: 37

Cited by: 3

Related to: 10