Work

"Hopelessly Devoted to You" Towards an Extended Conceptualization of Consumer Devotion

Year: 2007

Type: article

Authors: Elisabeth Pichler, Andrea Hemetsberger

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182511043

FWCI: 7.364

Cites: 51

Cited by: 63

Related to: 10