Work

Assessing the Role of Brand Personality on Trust, Affection, Loyalty and Customer Satisfaction in Governmental Organization: (Case of Study: Maskan Bank)

Year: 2014

Type: article

Study design: Observational Study

Authors: Abbas Shirian, Faraz Sadeghvaziri, Ehsan Rahbar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182610427

FWCI:

Cites: 25

Cited by: 5

Related to: 10