Work

Society's Influence on the Acceptance of Mobile Advertising: An Exploratory Research on Romanian Consumers

Year: 2012

Type: article

Authors: Patricia Zegreanu, Estera Laura Nemoianu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182619889

FWCI: 1.426

Cites: 15

Cited by: 2

Related to: 10