Work

Buy or boycott?:an examination of mediated consumer animosity effects on purchase intentions

Year: 2010

Type: dissertation

Study design: Observational Study

Author: Tian Song

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182638692

Cites: 124

Cited by: 7

Related to: 10