Work

Brand trust: an Australian replication of a two-factor structure

Year: 2009

Type: conference-paper

Abstract: A replication was conducted of Delgado-Ballester, Munuera-Alemán and Yagüe-Guillén’s brand-trust study to determine if their two-factor brand-trust scale as conceptualised generalises to the Australian context. A self-administered questionnaire that focused on consumer brand-trust shampoo perceptions was completed by 154 respondents. Exploratory and confirmatory factor analysis provided initial support for the two-factor structure of the brand-trust scale (BTS) as conceptualised. The relationship of the BTS dimensions with satisfaction and loyalty was also supported.

Source: NOVA (University of Newcastle Australia)

Author: Philip Rosenberger III (21136766)

Institution: University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2182883519

FWCI:

Cites: 36

Cited by: 3

Related to: 10