Work

A Study of Consumers' Emotional Responses Towards Brands and Branded Products

Year: 2008

Type: article

Authors: Canan Özgen, Naz A.G.Z. Börekçi, Canan E. Ünlü

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183172803

FWCI:

Cites: 25

Cited by:

Related to: 10