Work

Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana

Year: 2011

Type: article

Study design: Observational Study

Authors: Ashutosh Nigam, Rajiv Kaushik

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183278770

FWCI: 2.612

Cites: 11

Cited by: 48

Related to: 10