Work

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Year: 2000

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.64.4.17.18077

Authors: Werner J. Reinartz, V. Kumar

Institution: University of Houston

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183387232

FWCI: 82.61

Cites: 44

Cited by: 1,364

Related to: 10