Work

Strategic marketing planning: theory and practice

Year: 2016

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781315890005-13

Author: Lyndon Simkin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183456906

FWCI: 11.78

Cites: 11

Cited by: 30

Related to: 10