Work

The Effects of Product Attribute's New Information on Consumer Elaboration and Brand Attitude

Year: 2012

Type: article

Authors: Chan-Chien Chiu, Tao‐Sheng Chiu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183515714

FWCI: 2.852

Cites: 22

Cited by: 12

Related to: 10