Work

Locating Brand Equity: Neural correlates of virtual shopping choices

Year: 2001

Type: book

Source: London Business School Research Online (London Business School)

Authors: Tim Ambler, John F. Stins, Sven Braeutigam, Steven Rose, Stephen Swithenby

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183520424

FWCI:

Cites: 39

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Related to: 10