Work

Are Mcnoodles and Mcdonald’S Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Dengfeng Yan, Allan K. K. Chan

Institutions: Hong Kong University of Science and Technology, Hong Kong Baptist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183573926

FWCI:

Cites: 18

Cited by: 1

Related to: 10