Work

Persuasive Advertising with Sophisticated but Impressionable Consumers

Year: 2010

Type: article

Author: Dominique Olié Lauga

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183580554

FWCI: 0.74

Cites: 41

Cited by: 8

Related to: 10