Work

Key Motivations for Bank Loyalty Among University Students in Ghana

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Development and Competitiveness

Authors: Mohammed Abdulai Mahmoud, Ernest Yaw Tweneboah‐Koduah, Cynthia Esinu Danku

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183612292

FWCI: 2.082

Cites: 35

Cited by: 5

Related to: 10