Work

The Dark Side of Brand Community: Inter-Group Stereotyping, Trash Talk, and Schadenfreude

Year: 2007

Type: article

Source: ACR North American Advances

Authors: Thomas M. Hickman, James Ward

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183638069

FWCI: 2.754

Cites: 19

Cited by: 123

Related to: 10