Work

A Configurational Pe rspective on Key Account Manage m e n t

Year: 2002

Type: report

Source: MADOC (University of Mannheim)

Authors: Christian Homburg, Ove Jensen

Language: Romanian

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183678666

Cites: 61

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Related to: 10