Work

Marketing Metrics: A Review of Performance Measures in Use in the UK and Spain

Year: 2000

Type: book

Source: London Business School Research Online (London Business School)

Authors: Tim Ambler, Debra Riley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183740970

FWCI: 1.329

Cites: 15

Cited by: 32

Related to: 10