Work

The Framing of Sales Promotions: Effects on Reference Price Change

Year: 1989

Type: article

Source: ACR North American Advances

Authors: William D. Diamond, Leland Campbell

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184175249

FWCI: 9.434

Cites: 15

Cited by: 96

Related to: 10