Work

The effect of country of origin, consumer characteristics and attitudes on consumer behaviour towards foreign clothing brands in Nairobi, Kenya

Year: 2014

Type: dissertation

Author: James Ngugi Njuguna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184190502

Cites: 80

Cited by: 1

Related to: 10