Work

Employee Branding: Enterprising selves in the service of the brand

Year: 2007

Type: article

Author: CV Harquail

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184452219

FWCI:

Cites: 65

Cited by: 8

Related to: 10