Work

The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing

Year: 2013

Type: article

Authors: Nadia Anridho, Ying‐Kai Liao

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184458384

FWCI:

Cites: 34

Cited by: 10

Related to: 10