Work

Analysis of the Impact of Brand Assets on the Buying Decisions of Final Consumers Brand of Iran's Milk Industry Company (Pegah)

Year: 2012

Type: article

Study design: Observational Study

Authors: Mohammad Doostar, Esmaeil Malek Akhlagh, Maryam Kazemi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184472573

FWCI: 2.139

Cites: 18

Cited by: 6

Related to: 10