Factors Affecting Hong Kong Customers' E-loyalty and Repeated Purchase Intention in Online Chinese Retail Stores and the Moderating Effect of Electronic Word-of-Mouth
Year: 2012
Type: article
Authors: Leung Nga Yin, Ma Karman Ka Ching
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2184527900
