Work

Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects

Year: 2001

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.65.2.54.18254

Authors: Kenneth H. Wathne, Harald Biong, Jan B. Heide

Institution: University of Wisconsin–Madison

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184535128

FWCI: 48.05

Cites: 95

Cited by: 421

Related to: 10