Work

An anthropological view of consumer behaviour

Year: 2014

Type: article

Source: Journal of Hotel & Business Management

Author: Rahul Gupta Choudhury

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184860341

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Cites: 9

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Related to: 10